Consumer preference analysis of ACI Power Tiller

Abstract

This report describes a comparative study of consumer preference towards ACI Power Tiller of Bangladesh. Here we have used judgmental sampling under non-probability sampling method. Before data collection, the customers of ACI Power Tiller were divided into three groups: farmers, mechanics and dealers. Then, among those, we have selected the customers thoughtfully to get response. We have taken total thirty samples from all over ACI business territories. We have conducted our survey in between October 2012 to December 2012. In the analysis part of our research, we have interpreted several variables, which helped us to get a clear picture regarding consumer attitude towards ACI Power Tiller. Here, we have found that, some factors like age, years of experience, expert reference etc. influence significantly while purchasing power tiller. Besides, we also found, there are some factors like grade of Mobil, use of grease in gear box, usage directory etc we think important but not actually influence the purchasing effort of a consumer. The managerial decisions in the organization can be taken by focusing less on these issues. At the end, after analyzing the statistical data, we came into a conclusion, which describes the ultimate result of our research. The result of our research is ACI should introduce their new premium quality power tiller in market as there is demand for quality machines among consumers of power tiller.