Professional experience at Unilever Bangladesh Limited

Abstract

Unilever, a British-Dutch multinational corporation established in 1929, is one of the world's oldest and most well-known corporations. It is the world's third largest consumer products firm, with over 400 brands sold in over 190 countries. Unilever Bangladesh Ltd., a subsidiary of Unilever in Bangladesh, has grown to become one of the most powerful multinational corporations in the FMCG market. The firm has grown throughout the years by providing Bangladeshis with world-class creative items. Unilever goods such as Lux, G&L, Rin, Surf-Excel, Vim, Dove, Knorr, and others are used by more than 90% of the country's homes. I started my journey with Unilever Bangladesh as a GTM intern where I worked on various projects starting from G&L digital Campaign, G&H Tvc, Lakme localization etc. I have tried to implement my four years university learning on these projects in order execute them accurately. Working on these projects enabled me to enhance my skills, knowledge, creativity and gave me understanding about how precisely and carefully they conduct their every operation. Among various learning, the most impactful one for me was the Lakme Localization part, where I got the opportunity to do market visit in order understand its potential to become market leader. After doing the market visit, I get to learn about the steps a company need to consider before launching a new product in the market. I have prepared this report into 3 major chapters. Firstly, I discussed about the overview of internship report (Internship information and outcomes). Secondly, the Organization part where I have discussed about the objective, origin of the study, company overview and its management, marketing, operational practices and concluded the second chapter with its SWOT analysis and recommendation. Finally, the most important part where I have described about whole professional experience at Unilever. Since, I’ve worked on various projects for which I have tried to give proper insights about my responsibilities and concluded the final chapter with findings and recommendations based on my observation.