Marketing and Brand Communication of SEBL | DX Group

Abstract

This internship report is based on a three-month internship I undertook at SEBL | DX Group as part of my BBA program requirement, from 25th may to 25th august 2022. This study provides insight into SEBL | DX Group's management style, human resource planning procedure, financial performance, accounting performance, operational management, information system practices, and marketing strategies. I have worked as a Business Development Intern at SEBL | DX Group. I had the privilege to closely look how each department works as my department works with each department. I was actively involved in making so many marketing campaign and marketing research for new business development. SEBL | DX Group have so many business wings, this report will also talk about how SEBL | DX Group do their marketing and brand communication from every wings also communicate as a mother brand.