Impact of Bikroy’s transition from vertical based to zonal based sales operation

Abstract

This internship report provides a comprehensive overview of the valuable insights and experiences gained during my internship at Bikroy. The internship aimed to provide a practical understanding of business operations, allowing me to apply theoretical knowledge in a real-world professional setting. The report is structured into three main chapters: Overview of Internship, Organization Part, and Project Part. The project part is entitled ‘Impact of Bikroy's Transition from Vertical-Based to Zonal Based Sales Operation’. The overview of internship part contains all the information regarding my internship in Bikroy. Likewise, it portrays the outcomes after the completion of the internship at Bikroy. In the organization part, this report gives an overall introduction to Bikroy. It discusses Bikroy's management practices, marketing practices, financial performance, operation management practices, and information system practices. It also demonstrates industry analysis of the e-commerce industry and competitive analysis of Bikroy. The project part is entitled ‘Impact of Bikroy's Transition from Vertical-Based to Zonal Based Sales Operation’. In the project part, an important issue has been raised, causing challenges for Bikroy. Recommendations have been provided to eradicate the challenges.