Loyalty & customer buying behavior during pandemic period

Abstract

Bangladesh is one of the most populous countries in the world with over 165 million people. The country’s population is constantly growing, which means that there is a large potential market for mobile phones and other mobile-related products. vivo is a foreign company that has set its sights on the Bangladeshi market, and it believes that there are many opportunities for growth in this market. One of vivo’s major objectives in entering the Bangladeshi market is to expand its customer base. The company believes that there are a lot of people in Bangladesh who are not currently using mobile phones, and it plans to reach these people through its various marketing campaigns. Additionally, vivo plans to increase sales of its premium devices in the Bangladeshi market. Premium devices are those that cost more than average devices, and they usually have features that make them more desirable. The first chapter provides an overview of the internship process, including student data, internship data, and internship achievements. The first chapter's entirety covered the student's name, identification number, company name, address, supervisor's name, position, student's contribution to the business, benefits to the student, and a host of other topics. The organization's information is the main emphasis of the second section of the study, where I have covered the company profile, Bangladesh's demography and telecommunications company, an overview of vivo, the firm's mission and vision, and other topics. The project portion of the third chapter demonstrates how perceived usefulness and perceived ease of use affect a customer's purchasing behavior. I addressed this chapter using IBM SPSS and a discussion of hypotheses. I have made an effort to demonstrate how pertinent facts and information may be used to tie perceived usefulness and perceived ease of use to customer purchasing attitudes.