Asiatic 360 and beyond

Abstract

My internship report is based on the Affiliation Descriptive Format (Experiential). I have made the report into two parts. First one is the Organization part where I discussed about Asiatic 360, their services and different companies etc. In the second part, I have discussed about what I have learned and the challenges I have faced throughout my career. Asiatic 3sixty is one of the leading marketing communication agencies in the country, catering all type of marketing solution with innovation to the Brands since 1966. The company helps different companies to build their communication in different platforms, in different sectors. I have demonstrated the vision of Asiatic 360 and how it evolved from time to time, the organization tree and their different services and functionalities. Under the umbrella of Asiatic 360 there is Asiatic JWT, Asiatic EXP, MRCB, Group M, Radio Shadhin, Forethought PR and different other companies (in total 16). They manage big brands like Banglalink, BAT, Samsung, Skitto, Unilever, PRAN, Nestle, Pepsico etc. They have won numerous local and international accolades. I have mentioned some of the best campaigns done by Asiatic 360. In my tenure in Asiatic Mindshare Bangladesh, I was assigned to look after the servicing of some of the big brands of the country – Symphony Mobile, Bashudhara Foods, Bajaj etc. My servicing role included maintaining the client agency relationship, maintaining the internal communication, monitoring community service, ensure the brand persona establishment through the requirements before deliver the work to the client according to the brief etc. There were both mismatch and relevance between my Academic and Experiential knowledge. I got to experience that the real-life knowledge is far different from the academic knowledge. In short, Asiatic Mindshare Bangladesh really helped me to build a promising career life.