Effectiveness of sales channel, Airtel Bangladesh Limited

Abstract

Telecommunication sector has brought about revolutionary changes in Bangladesh and the first operator to bring such changes was the City Cell in 1989 with a CDMA technology. Sheba telecom has also got the license in 1989 to operate 199 upzilla. Later Grameen phone got the license in 1996 and started its journey on 26th March 1997. Grameen phone is the first company in telecommunication sector to cover almost 98% of the subscribers with network. Grameen phone mainly came from the joint venture between the Telenor (55.8%) and Grameen Telecom Corporation (34.2 %). It was the first company to introduce different services to the customers. Bharti airtel started its telecom services business by launching mobile services in Delhi of India in 1995. From then it has become one of the top telecom companies in the world and it was also in the list of top five wireless operators in the world recently by subscription base. In January 2010, Bharti Airtel Limited, Asia’s leading integrated telecom services provider, acquired 70% stake in Warid Telecom, Bangladesh. Since then the journey of airtel in Bangladesh has started. But officially the activities with the brand “airtel” started on 20th, December, 2010 in Bangladesh. The title of the report is “Effectiveness of Sales Channel; Airtel Bangladesh Limited.” This report is based on both primary and secondary data. In the overall report I tried to focus on how Airtel Bangladesh Limited operates its sales channel, its strategy and effectiveness in the market. The sales channel in the telecom sector holds some unique and distinguished characteristics. Airtel Bangladesh limited performs its sales channel management with advanced softwares called DSS (Distributor Sale System) and Pretups which are developed in India. Its market operation is developed like other multinational organizations. The sales channel deals with the supply chain, different zones and the employees, sim activation, product delivery and promotional offers. They launch different types of campaigns in every month to increase the sell and motivate the distributors and retailers. It also efficient to boost up the sales and maintaining a competitive approach with others market rivals. It also generates new ideas and brings out the creative thoughts among the executives. These campaigns are a unique in terms of offers and engaging towards the competition.