Applying dynamic marketing capability view on the innovation of APEX Property Ltd.

Abstract

APEX Property is a pioneer in the proptech industry in Bangladesh. It started its journey in 2008 as Kazi IT center which had its operations in the US. In the US many people take loans and cannot pay back due to financial condition and then the property is ceased by the bank. Bank then gives these properties to companies like the then Kazi IT and their job was to make the property sellable. Because initially the condition of the property is hampered due to tenant living in there. This was the initial operation of the company. As days passed the company grew, From Kazi IT became APEX Property as it started its operation in Bangladesh. Apex Property Limited is a pioneer in the propteh industry. The company now offers a real estate service so diverse which makes property searching, buying, selling & renting easier through an easiest platform. The company success is based on its track record of reliability and customer-centricity. With a pledge to become your preferred PropTech marketplace, the firm intends to break records and set new standards. This report is contained of a brief finding of the employee's thoughts on the service of the property. The paper aims to find out to what extent the company uses dynamic marketing capability to attract customers and how it uses it in daily operations. The history of the company is also written in the report in short. Moreover, a survey report, analysis and its findings have been included to reach a result the conclusion about the employee's opinions of APEX Property. Additionally, I also elaborated on all the tasks and obligations that I had been bestowed upon me to complete during this internship period. Includes my department hierarchy and a brief informative overview. We also listed additional work and commitments that had to be done in the meantime.