Use of digital marketing as a learning platform and enhance operation of UpoharBD.com

Abstract

Any good service providing company always tries to hold on to their customers by providing great quality service but to keep the customer engagement active, digital marketing is the only key. In this report I have showcased an entire guideline of digital marketing analysis on UpoharBD.com, an online gift service provider of Bangladesh. Here I have explained in details, starting from their success story to gradually explaining about their service, my role and responsibilities during the internship period in these three months. My work mostly evolved around digital marketing which means marketing on the internet of UpoharBD.com. I have run many campaigns and also worked on market research for improving their web contents. I have explained in details some of my campaigns analysis about all the ways of doing these types of campaigns, all the planning and strategy that goes behind these campaigns. Also, I have made some suggestions and recommendations based on each of my campaigns on how it could be used to improve their service and attract customers to keep customer engagement active. I also have worked on development of contents of their products using Google keyword planner of Google Adwords. Lastly, I hope that this report will help anyone who is interested in getting a quick insight of how digital marketing works and how it could be used to improve online business to eventually achieve success.