Overcoming marketing barriers to advance media literacy: a case study of NNO Global in Bangladesh

Abstract

The following are some of the main aspects of the NNO Global journey, which the case study is going to address: ● The development and the spread of the Newspaper Olympiad, from a local event to a national one and international spot. (Shout, 2020). ● NNO Global developed the methods it could use to promote media literacy and overcome all the marketing difficulties (digital communication and focusing on the younger audience) (Shout, 2020). ● The influence of such marketing trends on the interest of youth in media literacy trainings and the general contribution of the media market in Bangladesh (Promoting Media Literacy in Bangladesh – FPU Knowledge & Quality, n.d.). ● The discussion of the hindrances to and prospects of scaling media literacy programs in the world where all is digitalized, including the consideration of the innovative approaches to marketing strategies to remain in the focus of the young generation. (Promoting Media Literacy in Bangladesh – FPU Knowledge & Quality, n.d.) The case study will also provide an understanding of how the organizations that are involved in media literacy can integrate the marketing within them to cope with the challenges and impress the younger generation so that they can help in creation of more informed and critical mass of human beings. (https://www.risingbd.com, n.d.)