Driving engagement and innovation of My Robi

Abstract

Robi is the second largest telecommunication company of our country. Working as an intern at Robi was my very first experience of working in a corporate company. The reflection of my working experience as an intern has been provided in this report. This report will give an overview of my internship experience that I did at Robi Axiata Limited. Robi hires interns for different departments to give them an idea of the corporate world and also how everything works in a telecommunication environment. Moreover, the report will also provide insights on Robi Axiata Limited as an organization, its mission & vision, management, marketing and operational practices, financial and accounting performance and so on. As a telecommunication company Robi is doing very well in our country and has a major portion of the market share in the industry. Furthermore, there will be detailed analysis on “Driving engagement and innovation of My Robi”. My Robi is the mobile application of Robi. Driving innovation and engagement by conducting several campaigns I learned and understood the marketing strategies and how to gain customer attention. In my report, an in depth analysis on these learning are provided.