Impacts and benefits of retail audit to maximize market share, product availability and visibility of MGI products in Dhaka wing

Abstract

Meghna Group of Industries is among the largest conglomerates of Bangladesh. With footprints in more than thirty two industries, Meghna Group of Industries has some of nation’s very well-known and well reputed brands under its wings. Products of this company includes food, chemicals, edible oil, steel, feeds, packaging and many more. I was appointed in the Sales and Marketing Department of FMCG headed by Executive Director (ED) as an intern. The Sales and Marketing department plays very important role in creating dynamic sales strategies that are responsive to continuously changing conditions and managing brand equity through different activities. My internship report is on “ Impact and benefits of Retail Audit to maximize market share, product availability and visibility of MGI products in Dhaka Wing.” This report actually investigates the true impact of Retail Audit project. Here I discussed broadly about the benefits MGI is getting from this report. The company runs this project to identify and get information about the product availability of Dhaka wing. Moreover this project report also helps to manage complete database of the retailers and firm can easily use this information for various purpose. Moreover MGI also able to track down the competitors scenario of the market. The Retail Audit project procedure and data collection methodology is pre selected and they have the structure to prepare the report every month. The firm is getting fast hand information from the report and the reliability of the information is very high because the firm is using internal manpower and sales personnel to collect and prepare the report.