Marketing strategies and techniques of Green Multimedia Limited
| bracu.type.group | Student Works | |
| dc.contributor.advisor | Islam, Ekramul | |
| dc.contributor.author | Ahmad, Itila | |
| dc.contributor.department | BRAC Business School | |
| dc.date.accessioned | 2025-04-13T08:34:41Z | |
| dc.date.available | 2025-04-13T08:34:41Z | |
| dc.date.copyright | 2024 | |
| dc.date.issued | 2024-12 | |
| dc.description | Cataloged from the PDF version of the internship report. | |
| dc.description | Includes bibliographical references (page 32). | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Masters in Procurement and Supply Management, 2024. | en_US |
| dc.description.abstract | This report covers my work experience during my stay at Green TV. Green Multimedia Ltd. or also known as Green TV is a newly established TV channel. This report focuses on the Marketing Strategies and Techniques of Green Multimedia Ltd. The beginning of this report includes basic information regarding my internship period and workplace. It provides a short description of the job responsibilities I had while working there and the difficulties I faced. The middle part of the report contains the basic organizational information of Green Multimedia Ltd. such as its history, and mission alongside the details of its marketing, financial, organizational structure, etc. This report intends to identify Green TV’s Marketing Strategies and Techniques. It contains the literature review of Marketing Strategies, data methodology, findings, and analysis of Marketing Strategies of Green TV alongside some recommendations regarding their Marketing Strategies. This report will help to understand the potential of Marketing Strategies in the growth of any company. | en_US |
| dc.description.degree | Master of Business Administration | |
| dc.description.statementofresponsibility | Itila Ahmad | |
| dc.identifier.other | ID 21264095 | |
| dc.identifier.uri | http://hdl.handle.net/10361/25791 | |
| dc.language.iso | en | en_US |
| dc.publisher | BRAC University | en_US |
| dc.rights | BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Marketing | en_US |
| dc.subject | Strategy | en_US |
| dc.subject | Organization | en_US |
| dc.subject | Environment | en_US |
| dc.subject | Society | en_US |
| dc.subject | Governance | en_US |
| dc.subject.lcsh | Marketing. | |
| dc.subject.lcsh | Organizational behavior. | |
| dc.title | Marketing strategies and techniques of Green Multimedia Limited | en_US |
| dc.type | Internship Report | en_US |