Marketing strategy of Zerocal

Abstract

This report represents the total marketing strategy of Zerocal. This report generally have 3 parts. For instance, 1st part represents methods, which were used to finish this report. The report was done according to a small survey and by gathering some primary and secondary data. 2nd part represents the represent the square toiletries limited. This part generally is a description of Square Toiletries LTd’s rules ,regulations, company policy, mission , vision and many other company related facts. By reading this part we can have an idea about Square Toiletries Ltd. 3rd part of the report represents the marketing strategies of Zerocal brand which is a part of STL From this part, we can have a strong idea about the 4p of Zerocal. We can know about the product and its stragies to survive in the market. Further, we can also get an overview of market competitors and the tatget market for the sugar substitutes. Moreover, The marketing strategy of Zerocal is very simple to understand but complex to run. Further, Zerocal is always changing their strategy according the market competitions and the major competitors. The marketing strategy of Zerocal has a great impact on consumer because Zerocal’s main strategy is to uphold Zerocal as a premium brand and a healthy sugar substitute brand. From other point of view, you can say that, these marketing strategies are the main reason of being the market leader. Finally, the trade sales and marketing strategies are very critically designed for the consumes. Relation and communion are extremely necessity to survive in the market