Advertising practices of United Finance Limited

Abstract

The paper looks into the role of financial institutions specially United Finance and its advertising operation in Bangladesh. The paper also focuses on the role of development of the economy here as well. It shows the techniques used that made United Finance different from the other financial companies in Bangladesh. United Finance one of the renowned Finance company operating in Bangladesh for a long time. It has some differences that made the company much different and successful than others. It is a concern of Duncan Brothers a company that is renowned for tea business in UK and Indian subcontinent. Duncan operating its business in Bangladesh from 150 years back. United Finance is also a result of the venture of Duncan and Camellia Plc. Another renowned UK based company. United Finance provides loans and other leasing activities with its multiple range of schemes and via different branches all over Bangladesh.