A study on the consumer behavior of health food drinks sachet packs

Abstract

Nestlé is the world’s largest food and beverage company, and Nestlé Bangladesh Limited is a fully owned organization of Nestlé S.A. Having a business presence in over 191 countries globally, Nestlé is continuously working to support sustainable Development Goals with innovation while fulfilling nutrition demand. Nestlé has its own manufacturing factory in Bangladesh and operating business with a strong distribution network. The marketing department of Nestlé is very proficient and manages all the brand portfolios effectively. As a Marketing intern, I learned a lot about branding and brand management from highly skilled professionals. I was assigned to multiple projects to get the best outcome as an intern. Health Food Drinks (HFD) have great demand in the current market, and the project part mainly focused on the HFD sachet packs consumer behavior. A research has been conducted on this topic. By the end of the report, an elaborated discussion and analysis will show the potential market of Health Food Drinks sachet packs in Bangladesh.