Sales performance of Megnum Enterprise Ltd.

Abstract

This report provides an analysis of the sales performance of Megnum Enterprise Ltd. Company background, its mission vision, objectives, value and other related issues, methodology, analysis, findings and recommendations all have been discussed in details.Megnum Enterprise Ltd.specialized in import and distribution of a wide range of tyres and lubricants for automotive and industrial segments to meet the growing demand of market. Since 2000, the company gradually started to grow from strength to strength and very successfully became market leader in Bangladesh .Here, they are mainly focusing and targeting the truck and bus segment. At present, Megnum Enterprise is operating in five regions- Dhaka, Chittagong, Sylhet, Bogra and Jessore. The main warehouse is at Chittagong and all the products are distributed from there. This papers first goal is to cover the appropriate topic in sales relevant to the study of sales performance of Megnum Enterprise. The sources of information are sales report of company, newspaper ,internet, megazine. In this report, I have tried to find out the sales performance .And I also tried to find out the highest selling zone. And finally the study covers the formal and informal analysis of the sales performance and also some general comments and suggestions that the company may take them as to improve lacking and acieve its desired goals and objectives in future.