Green banking initiatives: assessing Prime Bank Limited's sustainability efforts in Bangladesh

Abstract

The report details my internship experience at Prime Bank PLC. The internship period was from 5th February to 5th May-2024 under the General Banking Division of the Wari branch.The name of my organization's supervisor was Mohammad Shahidullah,the Branch Operation Manager . During my internship period, I had specific responsibilities to fulfill in order to acquire my first job experience in the working environment within the company's organization. Additionally, this study thoroughly investigates the company, defining its management styles, marketing techniques, organizational structure, financial analysis, and operational processes while evaluating the consequences for overall operations. It also does a complete competition study, using Porter's Five Forces and SWOT analysis, to determine the company's position in the industry and identify key advantages, disadvantages, opportunities, and threats. Furthermore, the report makes key recommendations for enhancing the company's competitive advantage and encouraging long-term growth based on competitive research findings . Finally, the third chapter presents research on Prime Bank PLC's green operations and their progress over the years. The study's goal is to better understand the challenges and efficacy of Prime Bank PLC's green banking operations. Individual interviews with Prime Bank PLC's branch and CAD managers provided qualitative responses that served as the study's framework. These results highlight problems and solutions for green banking operations, as well as overall growth with these products, in comparison to other commercial banks in Bangladesh. To identify the most common challenges that the bank confronts and provide potential solutions to these difficulties. There are several obstacles that the bank's branch confronts, such as promoting green initiatives, selling their loan products, ensuring return on investments, and default guarantees, among others. Soliciting the Bangladesh Bank's circular and policy, as well as defending the organization's vision that aligns with Bangladesh's SDGs, may genuinely help the bank expand in this specific area. However, this paper provides various useful analyses of Prime Bank's green financing growth and how they have maintained their competitiveness in the banking business. Also advocating best practices for overcoming the limitations of green financing, which may be obtained not only in metropolitan but also in rural locations.