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Customer satisfaction on service quality of Healthcare Information System Limited (Daktarbhai)

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bracu.degree.levelPostgraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorArif, H.M.
dc.contributor.authorSikder, Monisha Ratry
dc.contributor.departmentBRAC Business School
dc.date.accessioned2025-05-25T06:18:25Z
dc.date.available2025-05-25T06:18:25Z
dc.date.copyright2025
dc.date.issued2025-01
dc.descriptionCataloged from the PDF version of internship report.
dc.descriptionIncludes bibliographical references (pages 48-49).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2025.en_US
dc.description.abstractThis report is basically on the service quality and customer satisfaction of Healthcare Information System Limited regarding its digital platform, Daktarbhai. It identifies HISL's strengths in technology, partnerships and urban reach but finds corresponding weaknesses in high call rates, inconsistent service and limited rural penetration. The report indicates that 80% of the customers were satisfied, it also points to various complaints regarding affordability, service quality, and customer care. Other recommendations are enhancement of pricing, improvement of customer support and rural access for HISL to position itself better in Bangladesh's digital healthcare market.en_US
dc.description.degreeMaster of Business Administration
dc.description.statementofresponsibilityMonisha Ratry Sikder
dc.format.extent50 pages
dc.identifier.otherID 22164009
dc.identifier.urihttp://hdl.handle.net/10361/25990
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectHealthcare Information System Limiteden_US
dc.subjectDaktarbhaien_US
dc.subjectCustomer satisfactionen_US
dc.subjectService qualityen_US
dc.subjectService marketingen_US
dc.subjectDigital healthcare marketen_US
dc.subject.lcshConsumer satisfaction--Evaluation.
dc.subject.lcshMedical care--Technological innovations--Bangladesh.
dc.subject.lcshConsumer satisfaction--Health care management.
dc.subject.lcshHealth services administration--Quality control.
dc.titleCustomer satisfaction on service quality of Healthcare Information System Limited (Daktarbhai)en_US
dc.typeInternship Reporten_US

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Internship Report (Master of Business Administration)