Comparative analysis of Robi Axiata Ltd.

Abstract

Robi Axiata Limited, a leading telecommunications service provider in Bangladesh has always been in the forefront of when it came to innovation. As part of my academic requirement and completion of my BBA program, I needed to complete a twelve week Internship program. I got the opportunity to do my Internship at ROBI AXIATA Ltd. This report focuses mainly on the project I was assigned to, followed by the different responsibilities I was given by my line manager and the comparative analysis done on the company. The project was customer experience strategy which focuses on making a framework implementing strategies to provide excellent customer experience. There are different analysis done on ROBI like market share analysis, performance analysis, PESTLE and SWOT analysis and lastly the Porter’s competitive advantage analysis to get the whole idea of the telecommunication industry of Bangladesh and to identify the position ROBI holds in the market. The report will give the future prospect of the company and the things they need to improve in order to stay in the competition and grab more market share in the industry.