Change in audience engagement behavior of transformation media trust due to the emergence of social media platforms

Abstract

This report is based on the learning accomplished on a period of over 3 months with a reputable organization, Transformation media Trust. Transformation Media Trust (TMT) is a non-profitable, Non-governmental, Non-Political and Charitable media organization. The organization started with a goal to see the youngsters with hope and a future for their life, so that they will become righteous influencers of their society. As a media organization, a variety of programs is being offered for the target audience. The organization has both digital and the traditional platform for to targeted audience to be connected with. As the world is changing every day, and keeping pace to that social media emerged to bring both positive and negative changes. This report was prepared to show the massive change in audience engagement due to the emergence of new social media platforms. Working on this report helped me to achieve goals and experience, which benefited me for the application of my academic knowledge about marketing and testing that in the real field of work. Going through the report will help to understand the new opportunities created by the social Medias and how the new opportunities are helping organizations to grow and reach many more lives and impacting to change of the society. After going through the report, you will be able to understand the importance of social media platforms’ contribution to bring a positive change for the greater good of the society.