Enhancing customer engagement: marketing and service strategies at Mutual Trust Bank, corporate head office

Abstract

"For financial development and economic stability, commercial banks in Bangladesh has played a vital role. While I was interning at Mutual Trust Bank, Centre Corporate Branch, I have gathered valuable experiences which are going to be my main focus of my report. It has been a leading bank throughout the country. I have done some extensive study on the organization and learned many their way of things about their service marketing.

First of all, in the very first chapter, I will be mentioning the overview of the internship. Basic information will be provided in this chapter, which include job scopes, contribution of the students, the benefits gained by the students, problems faced by them and how they will be able to overcome it. The second chapter of the report covers the total overview of the marketing association and their management, including the financial details and customer service they provide. The services provided by the bank is mentioned in the report which will give a full understanding. From the general banking operations, I have learned some valuable customer services they are providing to keep the bank functional. These services include CDD analysis like knowing your customers (KYC), opening of different types of account like savings, current, SND, FDR, DPS etc. Due to these customer services, I was able to focus on working on these services to maintain the functionalities of the organization.

Last but not the least, the last chapter will include literature reviews, the findings I have discovered including their analysis, the recommendations are also mentioned in the last part of the report for a better and brief understanding. "