Impact of implementing generative AI tool in luxury interior retail on customer satisfaction and sales funnel

Abstract

This report investigates the impact of implementing a generative AI tool, Collov AI, in Shanta Lifestyle, a luxury interior retail company in Bangladesh, on customer satisfaction and sales funnel stage conversion. The report details the implementation process, stakeholder involvement, and blockers faced during the AI tool's adoption. The analysis reveals that the AI tool has significantly improved the timeline conversion rate from the contact-to-prospect and prospect-to-lead stages of the sales funnel, with a 53% and 45% increase respectively, as it enables prospective clients to visualize their desired interior designs promptly. However, tying the AI's impact directly to revenue numbers was tricky since the tool can't yet incorporate Shanta's proprietary product lines into the renderings. To take fuller advantage, the report recommends upgrading to a package that allows for this. It also suggests adding the AI tool to Shanta's website so clients can use it directly. The report recommends subscribing to an upgraded package allowing the AI to render Shanta's products and embedding the tool on the company's website for external client usage.