Effectiveness of marketing strategies for renaissance Dhaka Gulshan Hotel

Abstract

Renaissance Dhaka Gulshan Hotel is known as one of the most luxurious hotel in Bangladesh. It is a premium lifestyle brand of the Marriott International Hotel and Resorts. Renaissance Dhaka Gulshan Hotel is situated at Gulshan 1. It has 211 stylish and vibrant guest rooms as well as suites designed with a touch of local culture and art. It has 03 multi-functional meeting rooms and one ballroom which can be further divided into 5 sections. It also has 05 restaurants. The Renaissance Dhaka has been loyal to its customers. In order to reach more customers, every time they are coming with innovative marketing ideas as well as promote the ideas through different communication channel. Starting from the social media, sales calls, PR promotions they are doing the promotions in everywhere. New technologies are used to conduct all the business operations. Due to their loyalty towards the business, within a very short they have already acquired their position in the market. They communicate with their clients for events such as for corporate rooms, meeting, opening, and closing ceremony as well as wedding and birthday program. The way they comminute with the clients it is cordial enough to win the guests heart.