Uses of the IMC tools for boosting the selling process and communication to attract customer of Esperer Global

Abstract

This executive summary provides an overview of the retail/wholesale trading company of Bangladesh. Esperer Global has been in operation since 2017 and mainly working as wholesaler/retailer of agricultural food products, construction items in Bangladesh. The company has a well-established network of farmers, distributors, and retailers, and is a key player in the agricultural sector. its mission is to provide high-quality, cost-effective agribusiness solutions to customers. The company’s primary objective is to ensure that farmers, distributors, and retailers have access to the best quality products at the best prices. The company has an extensive distribution network, with a presence in all districts of Bangladesh. It is committed to promoting sustainable agriculture and is actively involved in research and development initiatives. They are also providing internships to students from various universities in Bangladesh from 2019. The internships provide students with hands-on experience in the agribusiness sector and allow them to gain valuable skills. The company has been successful in achieving its goals and is continuing to expand its operations. It is well-positioned to remain a major player in the agricultural sector in Bangladesh and to continue to provide high-quality agribusiness solutions to its customers. Though wholesale trading is their core business, the company also specializes in producing unique and bespoke corporate and customized gifts items, such as t-shirts, mugs, bags, key chains, pens, and other promotional products. The company has a strong presence in Bangladesh and is well-known for their quality products, competitive prices, and quick turnaround times. In addition, they offer a wide range of customization options, such as screen printing, embroidery, and engraving. Further, they provide design services, helping customers create the perfect product for their needs. Finally, the company has an experienced customer service team to ensure customer satisfaction. This report serves as a summary of the corporate and customized gifts item company of Bangladesh, outlining their services and core offerings.