A study on the impact of target deposit mobilization on the employees of the banking industry

Abstract

The internship process plays one of the most important roles in order to complete the BBA program from BRAC University. It was a pleasure to have had the opportunity to do my internship in NRB Commercial Bank which is known as the leading provider for corporate banking services in Bangladesh. The 3-month internship period helped me gather a lot of knowledge and experience about the organization as well as banking industry of Bangladesh which also gave me the chance to discover the most important issue of the banking industry which is the impact of target deposit mobilization on the employees of the banking industry. Therefore, my internship report sums up all the information related to my research topic. The problem statement discusses the difficulties employees face to meet the targets and how it impacts the working environment and how the problem can be mitigated through various ways. The literature review explains the specific objective of the research in detail which includes different practices of setting target policies, the psychological impact of not meeting targets, the target met by employees and finally the motivation of employees when meeting targets. This report also includes the importance of this research and is explained in the significance part as there are very few reports regarding the topic of deposit targets and its impact. The methodology talks about the types of research and sampling techniques used as well as the data collection methods. Moreover, the findings and analysis part where the opinions of individuals from NRBC Bank LTD, Mutual Trust Bank LTD and Pubali Bank LTD are shared proves the hypothesis and the possible solutions that the HRM of the banking industry can adopt to resolve the issue of target deposit mobilization are also discussed.