The relationship between customer satisfaction & employee satisfaction

Abstract

Advanced Chemical Industries (ACI) Limited is one of the leading conglomerates in Bangladesh, with a multinational heritage. The purpose of credit section is giving an opportunity to multilevel business and government personnel whereby that particular business can survive with fulfilling the company’s strategic objectives. An effective credit management policy lead the company in the way where they can prove themselves as superior with this aggressive mechanism that is justified by their operational procedure and result. The credit policy helps to boost a company’s sales position along with cash sales so that ultimate superiority can be achieved. Here, the credit procedure of ACI limited is focused where way of providing credit is discussed where terms and condition and legal approach of credit management are evaluated. Also, procedure of credit grant and facility are highlighted where rules and regulation about maintenance of credit and payment procedure are justified. The proper segmentation of market and level of credit according to the customer are also developed. Besides credit procedure a relation between customer and employee relation is established, where it is shown that satisfaction level of employee has a huge impact on the satisfaction level of customer. As employee gives his best only if he stays satisfied and it results with the customer satisfaction. Business depends on mainly in customer and employee relation. If it goes with a positive attitude, the business sure will go to a desired position.