An in-depth analysis of the operations workflow of a Bangladeshi advertising agency (Glitch DHK)

Abstract

Internet accessibility has facilitated people's transition away from traditional forms of media. Social media played an important role in the transition. A new platform for advertising and communicating with the public has been developed. In order to adapt to this transformation, businesses turned to digital advertising, which allowed them to communicate with specific, segmented target groups. Advertising agencies now offer online advertisements and web videos, content marketing and social media marketing, and a great deal of other marketing strategies. This report will outline the company, including its mission and vision statements. In addition, it will describe all of my duties and responsibilities as an intern, as well as the relationship between my internship and my learning in my stream. This report is going to give an overview of the company for which I recently completed an internship. It will also afford a chance to inform the readership about the obstacles encountered during the internship.