Dealer/ customer satisfaction survey-CEAT Bangladesh Ltd.

Abstract

This report provides an analysis of the satisfaction level of Dealer/ Customers and their perception about CEAT Bangladesh Ltd. to make it easy to understand the report I have discussed the entire topic under different divisions. Company background, its mission vision, objectives, value and other related issues, methodology, analysis, findings and recommendations all have been discussed in details. CEAT Bangladesh Ltd. has recently entered in to Bangladeshi market and now they are in the growth stage. Here, they are mainly focusing and targeting the truck and bus segment. At present, CEAT is operating in five regions- Dhaka, Chittagong, Sylhet, Bogra and Jessore. The main warehouse is at Chittagong and all the products are distributed from there. At first, I figured out the market situation and gathered product knowledge through fitment survey. And then I met dealers and interviewed customers to know their concept about CEAT tyres. During my three months of internship I also worked with McKinsey & Company Inc. a global management consulting firm that worked for CEAT Bangladesh Ltd. to build a strong brand value in the market. Prepared questionnaire, did phone interviews, arranged dealer meet etc. Before drawing any conclusion, it may be noted that there might be lack of data, but still it might be useful for designing any further study.