Analysis of Key Performance Indicator Report’s contribution in enhancing employee performance and sales target achievement while providing logic behind employee appraisal decision making process of Sales Department of Square Toiletries Ltd

Abstract

We are all aware that Square is not a name, but rather a sign of excellence. 50 years of hard effort have enabled Square to become one of Bangladesh's leading manufacturers and most prestigious conglomerates. Square Toiletries Limited began its adventure with a single product and a distinct division, and gradually enhanced its activities. I feel myself fortunate to be a member of this organization and to be able to watch its many implementations. I have worked closely with their Sales Department and have been exposed to their Sales achievement process, Sales Department employee performance tracking process via Key Performance Indicator reports, and distribution channel maintenance process, which is one of the key components of any organization that aims to achieve its sales target and maintain its growth in a competitive market. In the first chapter of the report, the contents of the Internship are presented, beginning with the intern's information, work tasks, problems encountered throughout the internship term, and the results. In chapter 2, an overview of the organization is provided. Here is an overview of Square Toiletries Limited, including its history and current operational status. Chapter 3 is the last section exclusively devoted to the subject of the report. Where the influence of KPI reports on the accomplishment and development of Square Toiletries Ltd's sales goals is addressed in depth. The relevance of each criterion varies from firm to organization, as does the procedure for generating KPI reports. This report is essential when upper management must determine who to promote, how much raise each employee will get, and who is underperforming. Finally, there is a short discussion of what Sales workers believe about the KPI report creation process and whether or not it drives them to perform better. I attempted to include their comments about KPI reporting. In addition, the report concludes with several suggestions that might assist the organization improve its Sales operations.