The emergence, problems & opportunities of tours & travels agency business in Bangladesh: a study on Star Travel International

Abstract

Bangladesh is a wonderful land, capable of attracting national and international tourists, since this country is blessed with key travel assets such as beaches, forests, hills, islands, historical places and archaeological sites yet; travel industry is not well developed in order to remarkably contribute to economy of the country though it has huge potentials. Bangladesh has already passed its tender age and being competitive in international market in many sectors. Travel and Tour industry plays a significant role in promoting Tourism in abroad and in local as well. In our country, this emerging industry lot problems are there as well as some opportunities. Operators like Star Travel International need to exploit the opportunities to achieve overall goals. In order to achieve success in travel agency business competitive targets are set. To successfully achieve the set targets everyone in the organization need to co-operate and work in a friendly environment. Star Travel International always gives their best efforts to serve their loyal customers properly and gives them the most competitive pricing for their products and offers. As a result, Star Travel International already made quite good reputation in the travel agency business in Bangladesh for their different kind of fare pricing strategies. Star Travel always try to delight their customers by fulfilling their every needs and desires. Star Travel gives strong consideration to the marketing activities to ensure that. The significance of tourism is viewed from many angles like economic, social, cultural, political, etc. Tourism is now the fastest growing and single largest industry in the world. Marketers need to provide such necessary information to the prospective tourists through different promotional measures and thus, try to motivate and attract them to the sponsor’s destination.