Electronic banking and customer satisfaction of NRB Commercial Bank Limited, Dhanmondi Branch.

Abstract

A bank is a financial institution whose primary goal is to profit from the trading of cash and credit instruments. Multinational banks' entry into the market has pushed this category to a new level of competitiveness, with novel frameworks for credit management, greater execution levels, and the most extreme client loyalty. A case study of NRB Commercial Bank Limited, Dhanmondi Branch, has been used in this research to analyze electronic banking and customer satisfaction. The goals of the study are to give a brief overview of NRB Commercial Bank Ltd., how well electronic banking works, how well customer service is provided by different departments, and what internal and external problems need to be fixed so that NRB Commercial Bank Ltd. can get better in the near future. Moreover, this report gives an overall working procedure of NRB Commercial Bank Ltd. Moreover, NRB Commercial Bank Ltd. has different departments. The General banking department is one of the crucial departments within the organization. The General banking department plays a key role in directly providing different products and services and promotional activities to the customers. The operations and activities of NRB Commercial Bank Limited's general banking team and the marketing mix strategy are the subjects of this study. The report also highlights my learning and reflection during the internship term.