The impact of E-Recruitment process of Brac on Generation- Z and millennials to pursue jobs in Bangladesh

Abstract

The Internship report draws a clear portrait of my internship experience at BRAC, Human Resource Division, aligning the academic knowledge and organizational experience that I have received. Human Resource is a subject that has gone through various changes throughout its inception. My aim with the report was to illustrate the effective transformation of e-recruitment in Bangladesh through the experience I have received from BRAC. The organizational overview gives a brief description of BRAC’s profile. The main body of the report highlights the integration of the human resource recruitment plan along with technology to address the current trend of contemporary business innovation. The research part shows the impact that E-recruitment has created to influence the intention of generation z and millennials to pursue their jobs in Bangladesh. Different methods of statistical tools were used to support and prove the reliability of my study. Additionally, the study has potentials to help HR Practitioners understand the current perception of the candidates who shows high potential and interest in the Bangladesh work force. Overall, the organization is also expected to find new methods of technology adaption.