Enhancing market penetration through product diversification: A case study on Partex Board

Abstract

This report asses the effect to of market penetration through diversifying products. It helps understanding the position of the company in the industry and how it may able to improve. The report is done in three chapters. The first chapter describes about the internship experience. The second chapter provides an overall view of the company, its background, key initiatives and financial situation of Partex Star Group. To have a better understanding of the company’s position in the industry Porter’s Five Forces analysis and SWOT analysis were also conducted. The third chapter is the final chapter. It contains a case study on enhancing market pentation by product diversification of Partex Boards Ltd. A survey was conducted and data were collected through both primary and secondary research. The case study was completed with literature review and appropriate recommendations for the company. The research provides limited because of the time limit and the confidentiality of the company data.