ACI Limited's (consumer brands division) implementation of secondary sales automation

Abstract

"This internship report is founded on my successful completion of a three-month internship program. As part of the program, I had the chance to collaborate with the Consumer Brand division of ACI Limited. ACI Ltd. is one of the nation's most renowned FMCG companies. The goals of this study are to learn what kinds of benefits and obstacles ACI Ltd. may encounter by automating the sales process, and to investigate the adoption of automation in the secondary sales of ACI Ltd. focused on consumer goods.

In order to achieve this objective and finish the research project successfully, I employed a combination of primary and secondary sources. I made an effort to create a questionnaire that would fulfill the research's purposes as well as feasible. Throughout my investigation, I've discovered a number of facts about automation in sales, including benefits, challenges, and possibilities such as- the implementation of sales automation has resulted in noteworthy advantages for ACI Ltd., particularly in terms of enhanced reporting and analytics that have been streamlined. Additionally, the sales team has been able to save time and effort that would have otherwise been expended on the manual compilation of data from various sources. Despite its efforts, ACI Ltd. encounters obstacles in achieving complete automation of its secondary sales, primarily due to financial constraints. Furthermore, the challenges of providing training and education to the sales team after the implementation of the tools have been identified as significant barriers in ACI Ltd.'s present sales automation endeavors. Other factors and results ought to be mentioned in the report as well. The analysis recommended that ACI Ltd. should think about a few key things when automating, the first piece of advice is to center the efforts on developing user-friendly, interactive processes. Second, it is essential to provide users with in-depth training on how to utilize the automation tools properly. Better decision-making and enhanced overall performance are just two more ways in which ACI Ltd. can benefit from shifting to a data- driven strategy. Last but not least, the success of the automation system relies on keeping data accurate and up-to-date. These suggestions can help ACI Ltd. make the most of automation to boost productivity and hit their revenue targets."