Effective brand promotional strategies on the brand value of ITEC - International Training & Education Counsel

Abstract

Living in a globalized world with rapid technological advancements, there is a greater movement of individuals around the world who want to study in other countries, and ITEC - International Training & Education Counsel for Students provides professional consultancy and admission consultancy services for those individuals to reach their destination in a legal and systematic manner. ITEC - International Training & Education Counsel is a Premium & Transparent Visa Facilitating Center for Bangladeshi Citizens that provides Document Screening, Consultancy, and Application Finalization, relieving customers of the stress of visa applications. ITEC - International Training & Education Counsel provides accurate information to students who wish to pursue higher education abroad in a professional manner. ITEC - International Training & Education Counsel for Students uses a variety of promotional strategies to raise brand awareness and build brand association. Their Digital Marketing techniques are the most popular promotional actions that they are concentrating at the time. As part of my internship, I worked on query management, which allowed me to communicate with consumers, website improvements, and content production for business clients, and I was in charge of event marketing. During my internship, I gained a lot of expertise about digital marketing. I was able to create customer service relationships, as well as strategy and financial management, using query management. Based on my observations and field visit, they appear to be in a strong brand position. But Bangladeshi competitors with a well-growing market, ITEC should focus more on building a stronger brand. For this, they will need to enhance their promotional efforts, which will assist them improve their brand image.