Impact of secondary sales automation in Unique Cement Industry Limited

Abstract

The research paper provides a summary of my 12-week internship with Unique Cement Industry's Salesforce development team, where I gained valuable experience. The objective of the report titled "Sales Force Automation in secondary sales of Unique Cement Industries" was to examine the impact of the software system Sales Force Automation (SFA) on Unique Cement Industries Ltd.'s secondary sales (UCIL).For the purpose of giving a through outlook of the industry through which how different company’s sales department maintain their sales channels, industry analysis has been performed based on Porter’s five forces model. The latter part of the study compares SFA to traditional secondary sales management, focusing on how we, as sales professionals, have evaluated the likelihood of SFA's widespread adoption. As the primary and secondary sales distribution channels account for the majority of the cement industry's sales, it is essential to monitor the system's efficiency to ensure that it is worth the investment. After analyzing all of its effects, it was determined that its dubious viability in the retail sector may be a result of its relatively weak network security. Detailed explanations of all intermediate steps are presented here. Therefore, it could be argued that the study provides a comprehensive explanation of the SFA system's central procedures and their potential implications for achieving the sales target, which could also be UCIL's central value proposition strategy for this sector.