Customer satisfaction level of Standard Bank Limited

Abstract

We know that in modern world, banks are playing a key role for the development of an economy. In Bangladesh it is not different in this case. Business opportunities day by day rising, new products and services come in every month. Need for data and information about different topics and issue is very essential for building and operating a business. Information plays a major role in all sector of a society, whether in social sector or business sector. For this reason, Standard Bank Limited always try to think in a different way, which facilitates their existing customers to get their account related information and other products like loan in an easy way. Moreover different services of alternate channel (like: Online banking, SMS banking, internert banking e.t.c) attract potential customers to deposit their money in this bank. As part of my academic requirement and completion of my BBA program, I needed to complete a three month period of Internship program. I chose to do my Internship at Standard Bank Ltd. This report based on the internship program, partial requirement for the Bachelor of Business Administration in BRAC University Bangladesh. The main objective of this report is to find out customer’s satisfaction of Standard Bank Limited. This Internship will give a great experience in my life. The report also gives an idea of different products and offerings given by United Commercial Bank Limited. During internship program I understand that total number of employees in a branch of SBL is not satisfactory but customer service officers try their best effort to serve the clients. SBL always try to offer new products (deposit &loan related), services (SMS banking, I- banking e.t.c) to their customers for being the right partner, being passionate about customers' success and delighting them with quality services.