Implications of digital marketing on e-commerce in the context of NRB Bazaar

Abstract

The purpose of the internship program at the end of Master of Business Administration program is to familiarize the students with the corporate world and give them a real world corporate experience. With that aim in mind I started my internship in NRB Bazaar where I work but with a new department on the 1st of November, 2017. I was assigned to the content and digital marketing team because my major was marketing in my MBA program. The internship report helps the student to document their first corporate experience and turn they get to contribute to the field of business through it. Thus I have written my report on a topic that will be helpful to the corporate field of Bangladesh in understanding the implications and benefits of digital marketing in e‐commerce industry. In this report I have worked with NRB Bazaar, explained the purpose, process and illustrated the benefits, and roles of digital marketing in an e‐commerce company. In the 1st chapter I have provided all the necessary introduction before moving on to the main topic of the report. The objective scopes and the limitations are described here. I have tried to set a realistic and effective objectives for the report and tried my best to overcome all the limitations and tried to construct a fruitful report. In the 2nd chapter I have provided an overview of NRB Bazaar. Here I have introduced the organization and talked about its history and how it came into being. I have talked about the organizational structure and the corporate organogram of NRB Bazaar. In the 3rd chapter I have written a literature review of the overall e‐commerce and digital marketing industry. In the 4th chapter I have discussed about the roles and responsibilities that I have upheld during my internship period. I have carried out a wide variety of different responsibilities relating to digital marketing departments. I have also explained the uses of digital marketing tools and how they are used for NRB Bazaar. In chapter 5 I have written about the involvement and importance of digital marketing in ecommerce industry. In the 6th chapter, I have provided some recommendation regarding improvement of the website and marketing strategy. At the end of the report I have expressed my feeling about the whole internship program and the report in the 7th chapter. I have talked about how my internship has helped me gain knowledge that will help me further into my career as a business professional. There may be some mistakes in the report for which I apologize in advance. I have tried my level best to create a fruitful report that may be used as a future reference to similar projects.