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Social media marketing impact for OTT platform-Bongo

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bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorAkter, Tania
dc.contributor.authorTabassum, Moomtahina
dc.contributor.departmentBRAC Business School
dc.date.accessioned2024-11-05T09:30:37Z
dc.date.available2024-11-05T09:30:37Z
dc.date.copyright©2024
dc.date.issued2024-03
dc.descriptionCataloged from the PDF version of the internship report.
dc.descriptionIncludes bibliographical references (page 38).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.en_US
dc.description.abstractEstablished in 2013, Bongo BD has evolved into a leading digital entertainment platform in Bangladesh, offering a wide range of content such as movies, TV series, music videos, and more. Teams within the company's unique organizational structure work together to ensure the platform operates smoothly and efficiently. The document details my experience collaborating with the marketing team throughout my internship, focusing on developing and implementing marketing strategies to promote the platform and its content. I gained hands-on experience in content creation and data analysis while studying the various marketing channels used by Bongo BD, such as social media, email marketing, and influencer marketing. The paper discusses the Gap model of service, which highlights five main gaps that could arise in service delivery. The report highlights potential areas for Bongo BD to improve its services, including enhancing customer relations and better-understanding clients' needs and preferences.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityMoomtahina Tabassum
dc.format.extent45 pages.
dc.identifier.otherID 18104097
dc.identifier.urihttp://hdl.handle.net/10361/24663
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectBongo BDen_US
dc.subjectOTT platformen_US
dc.subjectSocial media marketingen_US
dc.subjectStreaming servicesen_US
dc.subjectOnline marketing
dc.subjectMarketing strategiesen_US
dc.subject.lcshInternet marketing.
dc.subject.lcshMarketing--Streaming technology (Telecommunications).
dc.subject.lcshOnline social networks--Economic aspects.
dc.titleSocial media marketing impact for OTT platform-Bongoen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)