An analysis on the modern trade industry for Reckitt Benckiser (Bangladesh) PLC with concentration in damage control

Abstract

The three-month internship program I successfully completed is the basis for this internship report. I had the chance to work with Reckitt Benckiser Bangladesh Ltd. as part of my internship. During the period of 10.10.2022 to 10.01.2023, I was employed by the Modern Trade Department. For the first time, I had a fresh experience in the real business world. It will undoubtedly give my career a big boost, I firmly think. I gained practical knowledge from the finest in the business about sales in RB Bangladesh over the course of three months. Although at an intermediate level, my supervisor and boss have been teaching me the inner workings of modern trade during this project, and I've attempted to convey that experience and my level of comprehension through my report. The report will show how hard I worked to adjust to a completely foreign scenario and how I overcame the challenges to comprehend how modern trade operates in RB. This document will serve as a manual for people who desire to pursue a career in the modern trade. The study also contains information about RB's growth strategies and how it looks to fit into a competitive local market. Given RB's stellar reputation in Bangladesh and its well-organized workforce, it was a tremendous learning experience for me. For a better understanding of RB's position in the market, details regarding RB's recent plans and future plans have also been presented in this research.