Fundamentals of advertisement and promotion of Bangladeshi online businesses: observations at Rectangle Communications Ltd.

Abstract

This internship report based on the three month long internship program that I have successfully completed in Rectangle Communication Limited under Digital Marketing Department from January 2, 2016 to March 31, 2016 as per requirement of my BBA program on BRAC Business School, BRAC University. It has helped me to gain good knowledge of the digital advertising industry and also the technology driven programmatic industry. As being completely new to practical, corporate world setting, every hour spent in the Digital marketing gave me some amount of experience all the time all of which cannot be explained in words. But nevertheless, they were all useful for my career. I worked as digital marketing executive, during my internship period in the company. In this period of time, I got opportunity to learn and experience the recent scenario of Bangladesh in digital marketing. Meanwhile, got to know about the brands that are concern and putting an effort for online marketing in this emerging era of e-commerce. With limited knowledge and experience I tried my best to make this report as much understandable as possible and translated in understandable terms. The entire report will reflects the recent trends of digital marketing and common practices and fundamentals those are being followed by most of the online businesses for their promotions and advertising. Before drawing any conclusion based on this report it may be noted that the report was prepared in a very short time, there is lack in data and practical knowledge. But still the report may be useful for designing any further study to evaluate the Digital Marketing in Bangladesh.