Supply chain management: Benetton

Abstract

Overall supply chain working procedure of United colors of Benetton has been shown in this report. Since establishment in 1965, Benetton expands its business with continuous development and have a network of about 4700 stores in 70 different countries. Here Benetton used around 54% accessories and clothing supplier from Asia region. Benetton has made throughout the past over 30 or to have a strong supply chain management system. After too many research they implemented dual supply chain system which is strong enough to response customer demand and other activities. They have design their supply chain in such a way which are capable of ensuring a high quality product with a minimum time schedule.