Merchandising Activities of ZXY International

Abstract

This repot I have made based on my three-months practical experience at ZXY International. This internship helps me to learn about the practical scenario of the company operation and its environment. It is a multinational company which main business is readymade garment exports. The company have more than seven hundred employees with several department. They are exporting all types of readymade garments from Bangladesh to Europe, America, Russia and Africa. ZXY is the most professional European owned and managed company engaged in the export of apparel from Bangladesh, India, Turkey, Pakistan, UAE & China. ZXY’s manufacturing strength includes both its own factories as well as outside factory with various production facilities across these countries, with significant diversity and economies of scale. The company have started their business in Bangladesh by 1992 and today they are a big readymade garments exporter in this area. The company have its social activities, they have a social organization name 7 STREAMS and by its they are providing Education, Health and social awareness program. I have specially focus on merchandising and marketing side in this company and accordingly mentioned in my report. Regarding the company organogram I have some observation and also have some suggestion to improve the employee satisfaction.