Success analysis of Fair & Lovely Men salon activation plan: compare & contrast between theories and competitive agencies

Abstract

Below The Line (BTL) advertising activities have turned out to be exceptionally complex in twenty first century. For an organization the administration quality is imperative to fulfill its customers. Conveying the administration inside a constrained time range is another test. Complications turn out to be so intense when an organization needs to manage both of the client bunch one is Social Client and another is Corporate Client. Both of the gatherings have a recognized arrangement of difficulties so as to give the administration. In any case, Asiatic EXP has overseen throughout the year best conceivable approach to support its customers and that is the reason Asiatic Experiential Marketing Ltd is the leading BTL agency.. AEML not just have arrangements with the customer, it additionally has some endeavor that it needs to control, for example, Sisimpur Project. AEML is working with numerous enormous activities of their corporate clients. Clients for example, BATB, Grameenphone, Airtel, Unilever, HSBC, and Microsoft, Bangladesh Cricket Board and so on are fundamental clients of Asiatic. As an intern, I was involved with almost 15 activation plans of Asiatic Exp. Among them all, Fair & Lovely Men Salon Activation plan was my first projects that i have done from the beginning and involved with the execution. So, in my report i want to illustrate a success analysis of this plan comparing its overall activities with one local and one global agency’s activation plan. Moreover, at the end of the report, I have come up with some recommendations based on the analysis I have illustrated.