Facebook: one of the most prominent and effective mass media for consumer promotion in Bangladesh

Abstract

This internship report stresses on the importance and potential of Facebook as a mass medium for running consumer promotion campaign in Bangladesh which I have realized during my internship in the Digital Services Department of Ogilvy & Mather Communications (Pvt.) Ltd from October 17, 2017 to January 17, 2017. As I was in the Digital Services Department of Ogilvy & Mather Communications (Pvt.) Ltd, I got the opportunity to experience how effective Facebook really is as a medium for brands to market their products/services in Bangladesh especially for running consumer promotion campaign. During my internship, I have experienced that many of the brands in Bangladesh are now realizing the importance of Facebook and starting to prefer Facebook for running their promotion campaigns.Facebook as a tool also allows businesses various benefits that no other media can provide. A massive share of the consumer can be reached and retained through Facebook. Yet, during my internship, I realized, a lot of companies in Bangladesh don’t have Facebook presence. Even among the companies who have their presence in Facebook, many of them fail to realize the importance of Facebook as a marketing medium and do not manage or maintain and thus utilize it properly. This way they fail to grab and retain a huge portion of their potential customers. In this report, I essentially have used data and information that can be interpreted to justify the importance and significance of Facebook as a mass marketing medium in Bangladesh for consumer promotion. My justification will help brands to realize the need of Facebook as a mass medium for consumer promotion and thus help them utilize the benefits and opportunities that Facebook offers as a mass medium for consumer promotion campaign in Bangladesh.