Promotional Strategies of Savlon (ACI Consumer Brand)

Abstract

ACI Limited is the biggest conglomerate in Bangladesh. It is associated with various organizations in Bangladesh. Savlon is ACI's leading buyer brand. Savlon is an antiseptic or personal care product item in Bangladesh. In this report I have examined Promotional strategies of Savlon. For which I needed to lead a consumer survey to have a superior comprehension of adequacy of Savlon's promotional strategy. Through this report, a few disadvantages of ACI's promotional strategies have additionally been distinguished. A questionnaire loaded up with 10 testing inquiries in regards to Savlon's promotional strategies have been utilized and after that the study has been done on the consumers. Study demonstrates that Savlon has a decent brand image and clients are exceptionally happy with the item's value run. ACI intensely utilizes buyer advancements to manufacture Savlon's image picture and it has effectively situated Savlon as a disinfectant or individual consideration item in Bangladeshi market. Research has additionally presented this that, directed clients of Savlon much of the time search for progressively visit unique and new exchange offers. Numerous clients who buy an antiseptic or personal care product item they search for answer for their concern and on the off chance that they get those at a limited value, they get charmed. Notwithstanding that, examine demonstrates purchaser advancement, for example, TVC and internet based advertising had most effect at the forefront of client's thoughts. Through such advancements ACI effectively made brand attention to Savlon. ACI needs to make a move to reinforce their business power – as larger part of clients don't see dynamic nearness of sales rep in the market. To sum up, ACI has done well to benefit special procedures as far as situating their consumer brand Savlon. They have to keep up a greater amount of these promotional activities to continue their image in the market and spotlight on these previously mentioned promotional tools that will add to catch more market shares of the whole industry