An in-depth analysis of Kuehne+ Nagel Ltd.'s challenges and prospects in the Bangladeshi freight forwarding market (Sea-Export)

Abstract

Kuehne+Nagel Ltd. is a leading company in freight forwarding, operating in over 100 countries with approximately 76,000 employees and 1,300 offices. It is a highly financially secure, independent global freight forwarder. This company's primary business is forwarding customer cargo, including tracking transportation, providing cargo insurance, freight consolidation, etc. In this report, I have endeavored to concentrate on the sea freight (export) operations of Kuehne+Nagel Bangladesh Ltd. In terms of volume, there are three primary departments in the operations of Kuehne+Nagel Bangladesh. In Bangladesh, the sea freight industry is larger than the air freight industry. They transport containerized cargo and provide customers with freight forwarding services of international quality. The sea freight mostly transports ready-made clothing in Europe, North America, and northeast Asia, as well as imports of machinery, automobiles, fabrics, and chemicals from Europe, the Middle East, and the North East, as well as the subcontinent. The significance of sea freight to Kuehne+Nagel's customer service cannot be overstated. There are numerous departments in Bangladesh, including Human Resources, Sea, Air, Sales, Accounts, and IT. Fortunately, I was able to work closely with a sea-freight export department that was larger than other departments. Here, I have especially focused on the sea freight export operations of Kuehne+Nagel as I have worked under this department, from booking to cargo delivery at the customer's door. I have endeavored to give everyone a glimpse of their business process. In addition, I discussed the obstacles I've encountered during my internship, as well as future opportunities and the risks associated with them. In addition, I conducted a PESTLE analysis of Kuehne+Nagel Ltd and provided them with recommendations that could be of long-term benefit.