E-commerce business opportunities and challenges in Bangladesh

Abstract

During recent years, E-commerce has opened a new era in the history of shopping trend in Bangladesh. It has created a huge opportunities to both consumers and merchants. This paper highlights the opportunities and threats of e-commerce business in Bangladesh. Toward the start of this paper, history and evolution of e-commerce business in Bangladesh, objectives, methodology and limitations of the study are illustrated. Based on the secondary data, current market conditions and opportunities of this sector has been described briefly. Moreover, threats of this business sector has been identified along with important technical, legal, regulatory aspects of this particular sector of business. Finally, this report is concluded with a few recommendations to improve this e-commerce sector.