Impact of social media marketing in BRAC Bank

Abstract

BRAC bank is a reputed bank in Bangladesh. The foundation of every action at BRAC Bank is guided by its principles, which make it a performance-driven company. Unlike other traditional banks, BRAC Bank did not begin its operations in 2001. The bank was founded by visionaries who saw the importance of the hitherto undervalued Small and Medium Enterprises (SME) sector in driving economic growth and providing jobs for the nation.. BRAC Bank has a reputed brand marketing and communication team, who do marketing activities and promotes its product and services in many platforms. After doing research in this report, it is found that social media marketing plays a vital role in marketing activities of BRAC bank. They use social media for promoting products, branding, competitive marketing promotions and making strategies by using social media review and data as well. Many studies shows that, social media platform and social media marketing is very important to grow brands as most of the customers use social media and it is easy to reach the customers through social media and the tools of social media like boosting advertisement helps to reach the target customers easily and it these marketing activities grows the business or organization and BRAC bank also follows that and gets positive responses.